Thursday, February 11, 2010
Online Advertising Continues to Climb
Thee Interactive Advertising Bureau expects that advertisers will spend an additional $350m on online advertising this year, pushing the total to $2.2 billion annually. Online spending rose last year by 12 per cent in the six months to June 2009, at a time when there was an 8 per cent average drop in spending across all media for the same period. Bureau chief executive, Paul Fisher, said that this meant that online advertising was gaining market share at twice the rate compared with before the global financial crisis. The rise could see online advertising capture almost 17 per cent of total advertising spending when full-year figures for 2009 were released, up from 12.5 per cent in 2008. Search advertising is expected to grow by close to 20 per cent and be equal to $1.1bn in 2010, with most of that going to Google. He said that online display advertising was likely to grow by around 15 per cent to about $600m, and classified advertising would grow by about 7 per cent to $420m.