Wednesday, September 6, 2017

STRATEGY > A Passive Long-term Approach

Everyday I hear claims of MASSIVE GROWTH and INSTANT SUCCESS, but have you ever considered that perhaps you and your business may be better suited to taking a PASSIVE LONG-TERM APPROACH? By sending small, simple, clear and concise messages consistently over a long period of time you are embedding your business into the subconscious mind of the reader. You don't need to bombard everyone with THE LATEST GREATEST THING! - and "yes" this is an ad, but it's an ad which conveys a long-held belief in applying a passive long-term approach. There is no harm in running a specific and highly visual ad campaign at certain times of the year, however don't forget that our working lives are quite long and our business is here for the long-term also. -